As we all know, nowadays people don’t need to be talented, genius or especially pretty to be famous. Everyone who is confident and controversial has big chance to be famous if they want to.The media is strength of last centuries. It easily can make a mediocre someone famous. Other people are famous for scandal and for them popularity was created by various media: TV, newspaper, radio etc. The media needs new programs, so it employs well-known people. People who lie to be popular and who want to get control over the mass media must be careful.

What is more, the media detect every little skirmish. They use it to make a sensation.

To sum up, the circle is closing. Somebody manipulates the media, invents a story or glosses over the real facts. Then the mass media add something from themselves to manipulate our views.

Journalists look for more and more public attention. They do not care about people but only about a good story which is likely to be described in the newspaper or shown on TV. What is more, and what is really makes me disappointed, is the fact that truth is not the most important thing for the media. They show what they want to show, and write about the things they want to. This news which we see every evening is just half true, or sometimes it even has no connections with it. The media, which are thought to be a source of information, are in fact a big stage for the journalists’ abilities to create scandals.

From the very beginning of their existence the mass media exert huge influence on people: their behavior, views and lifestyle. For many of them tugging the public is more important than showing true information. Newspapers, radio and television, by all possible means, manipulate public opinion. The mass media is the fourth power because for many people they are the main source of assimilation outlooks. People stop thinking and they base only on what they hear or read in the media.

It is said that the media manipulate public opinion. The Media write things which we want to read, things which are catchy. Dry facts are boring, so TV and newspapers exaggerate their stories to be more attractive for the masses. But have we ever thought why it happens? We want such modified information because it can be a topic for a good talk or it will be a pretext to do something exciting. So it also works the other way round. We do manipulate the media! By our behavior we suggest which type of news we desire. We want scandals and affairs and we get them.

Thus I think it work both ways. We manipulate media and it manipulates us in return by giving us what we want and in between taking advantage from it for itself.

Written By: Mohsin Saeed Khan